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About SHBA

About Sugar Hill Business Alliance

The Sugar Hill Business Alliance is the City of Sugar Hill's recognized leader for establishing and growing businesses in Gwinnett County. The SHBA promotes social interactions between member businesses, as well as in the community.  The SHBA hosts events in and near Sugar Hill to expose member businesses to opportunities for growth, leading to increased exposure and revenue. SHBA members not only represent great local businesses, but are critical assets to the local communities. With support from the City of Sugar Hill's government officials, the SHBA strives to make Sugar Hill a center of commerce in Gwinnett and Metro Atlanta.

SHBA's Mission

The SHBA serves to unite and empower business owners in the greater Sugar Hill area, facilitating their promotion and growth through social interaction, education and volunteer opportunities.

SHBA is active in helping it's members gain exposure and have opportunities to showcase their talents, products and services. The SHBA regularly holds We also believe in giving back through community service projects and volunteering within the community.

SHBA Member Benefits Include

  • Monthly Networking Meetings - Make new connections with local businesses from across the community. Our monthly meetings are the largest and most active in the area, but that doesn't mean it's intimidating or impersonal. We make our meetings welcoming and easy to enjoy.
  • Sponsorship & Exposure - Spread your business’ influence across the town and gain support from other companies.
  • Education & Learning - Better your business by learning from others’ experiences. Whether webinars, classes, or Eat & Educate meetings, SHBA helps move your business forward.
  • Online Member Community - Stay connected to other members using Slack: Connect with fellow local businesses and experts from the SHBA members online.  Grow your business contacts, get expert advice, share successes and make connections.



Joining the SHBA has helped me to bring awareness to my businesses within the community. I've also enjoyed the ability to network with other business owners, support local charities and schools, social media exposure, lending a hand to the community, and building friendships with like-minded professionals.

- Amy Wilson
Muze Salon Suites